The Tourism Authority of Thailand (TAT), in collaboration with the State Railway of Thailand (SRT), is organizing the first-ever "Thailand Goosebump Festival" in Thailand. This event aims to boost faith-based tourism and create a unique new experience by hosting the festival in the style of an Art City. The festival focuses on preserving Thai cultural beliefs that have been passed down through generations and provides a platform for businesses and activities related to Thai beliefs and faith to showcase and develop their tourism products. The event will be held at the Makkasan Factory in Bangkok.