Pattaya City hosted the "Pattaya International Jazz Festival 2023" under the theme "The Rhythm of the Night." This grand event featured a special highlight: a free concert by the world-renowned jazz legend Kenny G, marking a first in Thailand. Alongside Kenny G, numerous prominent Thai jazz artists also performed, contributing to a vibrant celebration of music.

The festival took place on November 10-11, 2023, at Central Pattaya Beach, Chonburi. The event aimed to elevate Pattaya’s status as a global destination for music and the arts. It was a significant opportunity for both local and international audiences to experience high-quality jazz performances in a stunning beachside setting.